Your prospective, current, and former employees, customers, and vendors are all hanging out on social media sites such as LinkedIn, Facebook, Twitter, YouTube, and Flickr. You need to monitor social media to learn what all of these stakeholders are sharing and saying about your company, your employees, and your workplace.
Are you leveraging online collaboration and social media?
Using social media for your business, building online communities, and modernizing your web publishing might help you:
Communicate with customers and potential customers in new ways
Immediately eliminate costs
Gain loyal and engaged customers and partners
Positively and directly impact the bottom line of your business.
Having a process in place to leverage online collaboration and social media might help you with the top two challenges faced by business owners today:
#1 Excellence in execution, and
#2 Consistent execution of business strategy.
Source: Survey of more than 200 CEOs
Recommendations For Building Your Offline, Online, Anywhere Business
Get the right tools to communicate, collaborate and share knowledge
Have a purpose your customers love
Setup an enterprise and publisher class social media platform for your business
Engage in social business and other collaborative ways to get work done
Build social networks for your company and for the people with your business
Listen, network, contribute and participate in the social web.
Gary Vaynerchuk is the creator of Wine Library TV and co-creator of Obsessed TV, along with Samantha Ettus. After primarily utilizing traditional advertising techniques to build his family’s local wine business into a national industry leader, Gary rapidly leveraged social media tools.
Can your business benefit from social media?
Learning from Gary Vaynerchuk
Be true to yourself.
Put in more work than the other guy.
Pursue Your Passion
If you are not working on what you love, you won’t make it.
Learn how to partner and connect with others to get it done.
Watch The Tools
Always pay attention to the nerds, when the nerds talk, listen - the tech scene is the future.
Be The Expert
Learn everything you can about your industry, know more than the other guy.
Credit Jason Keath
The Evolution Of Media
What is online community building and leveraging social media worth to your business?
Social media isn't a gimmick. It isn't a fad. It's not going away.
When it comes to making it as easy as possible for people to share their knowledge and skills with others, organizations have a lot to learn from social media and the social web.Buying and career decisions are increasingly being made without reference to corporate websites and traditional activities of advertising, marketing, PR, HR and sales.
Learning About Sponsored Conversations
Sponsored conversations are different from paid conversations.
The key differences with sponsored conversations:
Social Media Concepts
Networking. Contributions. Participation.
"It's not about selling something anymore; that might be the end result, but to get there, you need to work on the relationship." Charlene Li, co-author of Groundswell
You can evolve your offline and online business using the social web by making sure you and others with your company can quickly and easily network, contribute and participate openly with your customers, coworkers, potential customers, and partners in real time.
Social Media, Web Publishing Tools And Your Customer Experience
Using Social Media For Your Business
The social media aspects of a good web presence done correctly, are time intensive and require daily vigilance by you and others with your business. Using social media trades media cost (advertising, marketing, selling, etc.) for labor cost (getting people with your business to network, contribute and participate in social media).
With the right people, decision making, offline and online collaboration, and using social media tools and services you can create a modern social web presence for your customers and your business.
Web publications, social media and collaboration get your message in front of the right people and provide a clear path for people to discover and interact with you, your information, your company, your products, your services and the people with your business.
Educated decisions are made based on information from the “social web”. Social networks, blogs, groups, forums, online communities became the primary source of information for product or brand decisions. Many businesses lost touch with their customers, their partners and the market.
How can social media benefit your business?
Using social media can help you get involved and learn more about issues and actions, people, events, places, experiences, products, services, customers, coworkers, potential customers, and partners.
So called social media is changing the way people communicate, find jobs, gain education, shop, buy, earn incomes and much more.
Tom Swift, Denovaco
Community And Social Media
Denovaco is working with WordFrame and is developing online communities for businesses. WordFrame Platform Partners are leveraging the WordFrame social media platform to build better online communities and social media collaboration. WordFrame is a business communication and social networking tools that include blogs, wikis, people profiles, professional connections, the use of RSS feeds, group messaging and document management.
WordFrame Colorado Springs, Colorado
Members of the Social Media Academy learn about all aspects of social media from creating and executing a strategy, social media mapping, tools selection, content preparation, the socioeconomic aspects as well as the social aspects of the media and how to help business leaders align their organization to fulfill overall business objectives.
"Using social media can give business leaders the listening tools, understanding and direction they need to change and modernize their business processes."
Tom Swift, Social Media Academy Member
Social Media Leadership Class